{"product_id":"igora-royal-permanent-hair-color","title":"IGORA ROYAL PERMANENT HAIR COLOR","description":"\u003cp\u003e\u003cspan\u003eSchwarzkopf Professional's heritage color brand IGORA ROYAL brings you true color in High Definition with uncompromising coverage and unbeatable retention\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTips on how to use it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePre-wash and towel dry the hair\u003c\/li\u003e\n\u003cli\u003eStart on top of the head by taking a triangle section\u003c\/li\u003e\n\u003cli\u003eApply the product on the full section\u003c\/li\u003e\n\u003cli\u003ePlace the section round the top of the head\u003c\/li\u003e\n\u003cli\u003eWork around the head, taking more sections and place them on top of the previous colored sections\u003c\/li\u003e\n\u003cli\u003eWork your way down until all the hair is covered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eLong-lasting colour with outstanding coverage. Fortified hair structure with amazing shine. Protection from daily pollution \u0026amp; UV. Proven to mix at least twice as fast as other brands. Usage of shades with up to 100% white hair coverage: Use 3%, 6%, 9% or 12% developer Mixing ratio 1:1 Apply on dry hair. Allow to develop for 30 - 45 minutes. Rinse well\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHere's why you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUp to 100% white hair coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUltimate color retention.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eIntense color vibrancy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePerfect color equalization - even on porous hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eNet wt. 60 g \/ 2.1 oz.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"SCHWARZKOPF PROFESSIONAL","offers":[{"title":"0-00 \/ 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